Advertising Epic Fail

Ignoring for a moment the heinous trademark-stupidity that forces local businesses to have to refer to “The Big Game” as opposed to “The Super Bowl”, what’s the matter with this ad/coupon from today’s Sunday newspaper:

Is it that the coupon expires two days before the date in big bold letters at the top of the ad?
If you’re counting on that coupon to help you not “miss the big game”, you’re going to be sadly disappointed.